Know your dental facts before making decisions

5 Forms of Dental Practice Marketing Available to Dentists

All dentists must effectively get the word out to attract patients. Here are five forms of effective dental practice marketing.



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While dentists obviously need to be properly trained to provide their patients with effective dental treatment, this is only part of the work required in building a successful practice. It is also important to have a strategy in place to attract patients through the door, and dental practice marketing is a key part of this. There are a variety of ways to market dental services, with the following being a few of the options available.

Print

The option of putting an advertisement into print can be an excellent choice of dental practice marketing and can take in local newspapers, magazines and other types of local printed circulars. Many of these still have decent circulations, with many people reading them and it is a simple way to potentially reach a great number of people. The classified ads of a local newspaper is one common option, although if you want to produce an advert with a little more visual appeal, a color local or city magazine can be a good option. When looking into print options for dental marketing it is important to consider the readership in terms of the numbers that will potentially be reached and the demographic of those that will typically read it. The benefit of using print is that people that see it have the option of cutting it out and placing it in a convenient place to remind them to contact a dentist, and this can help bring patients into a practice.

Online

Many people search for information and services through the internet these days, and having a website can therefore be an effective form of dental practice marketing. A website enables potential customers to easily find out about a practice and it can be as simple as providing details of the services provided and contact information, or more sophisticated and let people interact with the practice and arrange visits. If your budget does not stretch to a full website, it is still possible to advertise on the internet and online dental directories are an option to think about. These can provide details of a dental practice location and services and can be an easy way that people can find these online.

TV and Radio

Advertisements on TV or radio are an option that can get the message about a dental practice over to a great number of people in a quick and easy way, and they can be highly effective when used correctly. While it is important to make sure the look or details of the advert are correct, it is just as important to consider when it will be transmitted. This needs to be at a time when the type of patients you are aiming at will be watching or listening. While major TV and radio stations can get the message across to a wider number of people, it can also be worth considering local stations which will target people in the vicinity of the business, who may be more interested in the details.

Office Display

Using well placed signs at, and around, the location of a dental practice can be an extremely effective method of advertising it. These need to be well designed, attractive looking, and prominently positioned so that they are easily seen. It is a simple way of advertising the services and location of a practice for the many people that walk past each day. Signs will likely need to comply with local regulations, although it is a 24/7 form of advertising that is permanently in place to promote a practice.

Direct Mailing

Direct mailing is a form of dental practice marketing that can be useful when a practice is trying to get up and running. There are a few ways this can be done, which include printing up flyers which can be directly posted to homes, or can be placed in catalogs such as those produced by grocery stores which reach many homes. Other options include simple postcard marketing with details of the practice printed on a postcard and mailed to the homes in surrounding communities. In the digital age, another type of direct mailing campaign is to use e-mail to target those in the community around a practice. Direct mailing can be a way of ensuring that those in a community see the details of a practice, and this can make it a useful form of marketing to consider.

For those that want to build a successful dentist business, using dental practice marketing is an important aspect of the overall business strategy. Successfully getting patients through the door is a key element in building a customer base that will keep a dentist busy and profitable. The marketing forms shown above are some of those that are available, and a dentist can put these into practice themselves, or employ the services of a marketing agency to put in place a promotional strategy that will help a dental business succeed.

 

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